The findings revealed that the study dimensions have positive relations with each other.MAXQDA presents a software package for qualitative data analysis and research of mixed methods. It has been determined that memorable dining and tourism experiences have positive and significant effects on customer satisfaction. According to the results of the analysis, the destination food image has a significant effect on the perceived value, the memorable food experience and the memorable tourism experience, the perceived value has a significant effect on the memorable dining experience and the memorable tourism experience, and the memorable food experience has a significant effect on the memorable tourism experience.
The data obtained from the questionnaires were analyzed using the statistics program. In line with the determined purpose, a questionnaire was applied to people who visited the province of Hatay and had eating and drinking experience by using quantitative research methods. The aim of this study is to determine the relationships between destination food image, perceived value, memorable tourism experience, memorable dining experience and satisfaction. For this reason, these points are considered important in creating satisfaction for the destination. Memorable experiences, on the other hand, are considered important for the moment of experience and after. Perceived value can play a role in shaping behaviors that are formed as a result of experiences. Abstract Destination food image is thought to be very effective in making destination perception positive. Elde edilen bulgular çalışma boyutlarının birbiriyle pozitif yönlü ilişkilerin olduğu sonucunu ortaya çıkarmıştır. Yapılan analiz sonuçlarına göre destinasyon yiyecek imajının, algılanan değer, hatırlanabilir yemek deneyimi ve hatırlanabilir turizm deneyimi üzerinde anlamlı etkisinin bulunduğu, algılanan değerin hatırlanabilir yemek deneyimi ve hatırlanabilir turizm deneyimi üzerinde anlamlı etkisinin bulunduğu, hatırlanabilir yemek deneyiminin hatırlanabilir turizm deneyimi üzerinde anlamlı etkisinin bulunduğu ve son olarak da hatırlanabilir yemek ve turizm deneyimlerinin müşteri memnuniyeti üzerinde pozitif ve anlamlı etkilerinin olduğu belirlenmiştir. Anketlerden elde edilen veriler istatistik programı kullanılarak analiz edilmiştir. Belirlenen amaç doğrultusunda nicel araştırma yöntemlerinden faydalanılarak Hatay ilini ziyaret etmiş ve yeme içme deneyimi yaşamış kişilere anket uygulanmıştır. Hazırlanan bu çalışmanın amacı destinasyon yiyecek imajı, algılanan değer, hatırlanır turizm deneyimi, hatırlanır yemek deneyimi ve memnuniyet arasındaki ilişkiler belirlemektedir. Bu nedenle destinasyona yönelik memnuniyet oluşturmada ifade edilen bu hususlar önemli görülmektedir. Hatırlanabilir deneyimler ise deneyim anı ve sonrası için önemli görülmektedir. Algılanan değer, deneyimler sonucunda oluşan ve davranışların şekillenmesinde rol oynayabilmektedir. Z Destinasyon yiyecek imajı, destinasyon algısını olumlu hale getirmek için oldukça etkili olduğu düşünülmektedir. The findings of this study also provide practical implications for restaurateurs by identifying the key determinants in customer reviews of restaurants. This study contributes to the customer experience literature by applying data mining techniques and content analysis of online reviews to understand customers’ views of the restaurant experience. The content analysis revealed that customers mainly focused on the food, menu offerings, ambiance, and service in the online reviews. The empirical results showed that the overall customer satisfaction in the analysed restaurants was positive. Simple frequency counts were performed on the number of positive, negative and neutral comments. This study follows a content analysis approach. The most recent online reviews on TripAdvisor of 17 Croatian Michelin guide listed restaurants (7 one-star restaurants and 10 Bib Gourmand) were analysed. The purpose of this study is to gain insight into the components of restaurant guest experiences. Online reviews are a great source for capturing unique customer experiences. Nowadays, to find the ideal restaurant, diners are increasingly using TripAdvisor and reviews on social media. In the latest edition of Michelin Guide, seventy Croatian restaurants were included. For five years now, renowned and selected Croatian restaurants have been included in the worldwide Michelin Guide. The Michelin Guide is considered by many to be the hallmark of global fine dining and quality cuisine.
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